Web enlightenment 101
There’s a lot of tech talk, acronyms, and weasel words used in the web. Here are a few of the more common ones.
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AdWords
Google AdWords is a paid advertising service where ads appear on Google relevant to the search terms that people type. The ads appear in coloured boxes to distinguish them from the ‘natural’ results that appear in the centre of the page.
Article PR
Article PR involves writing original articles rich in your search engine keywords and phrases (eg: ‘yoga teacher’, ‘holistic services’, ‘conscious business’, etc) and submitting these to different website, along with a link back to your website, to help increase your search engine ranking. Yoga Reach specialises in copywriting and article PR.
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AdWords
Google AdWords is a paid advertising service where ads appear on Google relevant to the search terms that people type. The ads appear in coloured boxes to distinguish them from the ‘natural’ results that appear in the centre of the page.
Article PR
Article PR involves writing original articles rich in your search engine keywords and phrases (eg: ‘yoga teacher’, ‘holistic services’, ‘conscious business’, etc) and submitting these to different website, along with a link back to your website, to help increase your search engine ranking. Yoga Reach specialises in copywriting and article PR.
Blog
Blogs kicked off in the early 2000s as a source of underground news scoops and a way for geeky uni students to share stories with their friends and family. Blogs are typically informal and thrive on opinion, controversy and comment from readers. There are currently estimated to be 133 million blogs – and 77 per cent of web users read blogs – huge!
Bounce rate
Bounce rate refers to the number of visitors to a website who ‘bounce’ away from your website rather than continuing onto other pages in your site.
Breadcrumbs
The term breadcrumbs came from the story of Hansel and Gretel, who used a trail of breadcrumbs to help them retrace their steps. Breadcrumbs help website visitors navigate within a website by leaving a trail for them to retract their steps or jump back into different categories in a sequence.
For example: Home > Services > Online marketing
Click-through rate
Click-through rate in relation to email newsletters (oftentimes known as E-news, email marketing or email campaigns), refers to the number of people who click on hyperlinks in emails to take them to the source of the information on a website. Generally, a high click-through rate means your audience is engaged and interested in your email content.
CMS – Content Management System
In relation to the web, a content management system is a software program accessible online through a web browser (such as Internet Explorer) that allows for the easy creation, management and control of web materials of a website. These are designed to make web publishing easy and accessible to the average computer user. All Yoga Reach websites come with a CMS.
Click-through rate in relation to email newsletters (oftentimes known as E-news, email marketing or email campaigns), refers to the number of people who click on hyperlinks in emails to take them to the source of the information on a website. Generally, a high click-through rate means your audience is engaged and interested in your email content.
CMS – Content Management System
In relation to the web, a content management system is a software program accessible online through a web browser (such as Internet Explorer) that allows for the easy creation, management and control of web materials of a website. These are designed to make web publishing easy and accessible to the average computer user. All Yoga Reach websites come with a CMS.
Domain name
Your domain name, or domain, is your website address. Eg: this website domain name is Yoga Reach.
E-news, E-newsletter, Email marketing
E-news or E-newsletter are simply email communications that encourage email readers to click through to your website, engage your services, buy your goods, and build your profile within your database. They are widely acknowledged as one of the cheapest and most effective ways to market your business. Yoga Reach specialises in Email Marketing.
Hosting
If your domain name is your address (ie: http://www.YogaReach.com.au), then your web hosting is your land, or web space. Web hosting provides the storage, connectivity, and services necessary for your website to be ‘live’ or viewable online by web visitors.
Hyperlink
A hyperlink (or link) is generally an underlined word or phrase that readers can click through to take them to a web page. Emails should always contain ‘active’ or working hyperlinks that make it easy for readers to visit your website.
Landing page
A landing page is the page where the web visitor ‘lands’ in your site after clicking an advertisement or a search-engine listing. A landing page will display content relevant to the advertisement or link and may also be customised to measure the effectiveness of different advertisements.
Open rate
Open rate in relation to email newsletters (oftentimes known as E-news, email marketing or email campaigns), refers to the number of people who open your emails. A professional mailing tool easily measures how many people (and which individuals) have opened your email.
Open source
Open source is a worldwide collaboration between geeks where source code is shared in order to create software which is free and accessible to all. In relation to the web, open source content management systems (CMS) have produced some wonderful resources such as WordPress, Joomla!, Drupal and CMS Made Simple. Although these are free and (relatively) easy to set up, it is best to engage a web designer to customise and optimise the CMS so that your website is professional.
Your domain name, or domain, is your website address. Eg: this website domain name is Yoga Reach.
E-news, E-newsletter, Email marketing
E-news or E-newsletter are simply email communications that encourage email readers to click through to your website, engage your services, buy your goods, and build your profile within your database. They are widely acknowledged as one of the cheapest and most effective ways to market your business. Yoga Reach specialises in Email Marketing.
Hosting
If your domain name is your address (ie: http://www.YogaReach.com.au), then your web hosting is your land, or web space. Web hosting provides the storage, connectivity, and services necessary for your website to be ‘live’ or viewable online by web visitors.
Hyperlink
A hyperlink (or link) is generally an underlined word or phrase that readers can click through to take them to a web page. Emails should always contain ‘active’ or working hyperlinks that make it easy for readers to visit your website.
Landing page
A landing page is the page where the web visitor ‘lands’ in your site after clicking an advertisement or a search-engine listing. A landing page will display content relevant to the advertisement or link and may also be customised to measure the effectiveness of different advertisements.
Open rate
Open rate in relation to email newsletters (oftentimes known as E-news, email marketing or email campaigns), refers to the number of people who open your emails. A professional mailing tool easily measures how many people (and which individuals) have opened your email.
Open source
Open source is a worldwide collaboration between geeks where source code is shared in order to create software which is free and accessible to all. In relation to the web, open source content management systems (CMS) have produced some wonderful resources such as WordPress, Joomla!, Drupal and CMS Made Simple. Although these are free and (relatively) easy to set up, it is best to engage a web designer to customise and optimise the CMS so that your website is professional.
RSS - 'Really Simple Syndication' or 'Rich Site Summary'
RSS is a method of distributing and consuming regularly-updated web content. Commonly used for news sites and blogs, RSS allows publishers to automatically syndicate their content to whoever signs up to their RSS feed. A user subscribes to a feed by clicking on an RSS icon and choosing their RSS 'reader'. Their RSS reader automatically checks for new work and downloads summarised (or full) text, allowing the user the convenient of accessing their preferred news sources in the one place.
RSS is a method of distributing and consuming regularly-updated web content. Commonly used for news sites and blogs, RSS allows publishers to automatically syndicate their content to whoever signs up to their RSS feed. A user subscribes to a feed by clicking on an RSS icon and choosing their RSS 'reader'. Their RSS reader automatically checks for new work and downloads summarised (or full) text, allowing the user the convenient of accessing their preferred news sources in the one place.
SEO – Search Engine Optimisation
SEO is a much-misunderstood disciple that helps websites rank highly in natural search engine results. For example, if you are a yoga teacher working in Freshwater, then when people type ‘yoga Freshwater’ into Google or another search engine, you’d like to be appearing at the top of the page. SEO encompasses optimising your website (‘on site’ changes) and creating attractive links back to your website (‘off site’ changes). All Yoga Reach web designs follow SEO best practice.
SEO is a much-misunderstood disciple that helps websites rank highly in natural search engine results. For example, if you are a yoga teacher working in Freshwater, then when people type ‘yoga Freshwater’ into Google or another search engine, you’d like to be appearing at the top of the page. SEO encompasses optimising your website (‘on site’ changes) and creating attractive links back to your website (‘off site’ changes). All Yoga Reach web designs follow SEO best practice.
SEM – Search Engine Marketing
SEM promotes websites through paid search engine listings placement, contextual advertising, and paid inclusion on search engines. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.
Social media / Share media
Social or share media are websites that promote social interaction by making web publishing and opinion sharing easy. Examples include Facebook, Twitter, StumbleUpon, Delicious and Reddit. Social and share media encourage people to contribute and create content rather than just read websites. Follow Yoga Reach on Twitter.
URL – Uniform Resource Locator
A URL is a website address, make up of the ‘protocol identifier’, ‘resource name’ and ‘domain name suffix’. In the case of http://www.YogaReach.com.au - http:// is the protocol identifier (meaning the Hyper Text Transfer Protocol), YogaReach is the resource or domain name and .com.au is the domain name suffix.
WYSIWYG – What You See Is What You Get
WYSIWYG (pronounced wizzy wig) has been instrumental in making web publishing so much more accessible to the everyday computer user. It enables the content displayed during the editing process to appear very similar to the final result. With the use of a control panel that is modeled on Microsoft Word, computer users can create and modify web pages via a CMS without needing to know HTML or other coding language.
SEM promotes websites through paid search engine listings placement, contextual advertising, and paid inclusion on search engines. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.
Social media / Share media
Social or share media are websites that promote social interaction by making web publishing and opinion sharing easy. Examples include Facebook, Twitter, StumbleUpon, Delicious and Reddit. Social and share media encourage people to contribute and create content rather than just read websites. Follow Yoga Reach on Twitter.
URL – Uniform Resource Locator
A URL is a website address, make up of the ‘protocol identifier’, ‘resource name’ and ‘domain name suffix’. In the case of http://www.YogaReach.com.au - http:// is the protocol identifier (meaning the Hyper Text Transfer Protocol), YogaReach is the resource or domain name and .com.au is the domain name suffix.
WYSIWYG – What You See Is What You Get
WYSIWYG (pronounced wizzy wig) has been instrumental in making web publishing so much more accessible to the everyday computer user. It enables the content displayed during the editing process to appear very similar to the final result. With the use of a control panel that is modeled on Microsoft Word, computer users can create and modify web pages via a CMS without needing to know HTML or other coding language.
