Industry challenges

Most of us spend more than half our waking hours at work. For many working in natural therapies, yoga, or other wellbeing businesses, our work defines our identity. Yet spiritual idealism and aversion to competitiveness often prevents people engaging in profitable business practices.

In recent years, in-roads have been made in broadening the appeal of wellness and natural therapies. Yet challenges remain. Preconceptions persist that yoga and wellness are 'hippy dippy', self-indulgent or just plain weird. This is due, in part, to wellbeing businesses concentrating on clients who are already dedicated consumers of natural therapies while neglecting the rest. These limitations not only affect individual welllness businesses but stifle the long-term growth of the health and wellbeing sector which continues to be hampered by widespread misconceptions.