_A Retrospective (and lessons learned)
February 2012
Yoga Reach turns four this month so we reflect on 

Get going
January 2012
With so many resources online, why aren't we all striding boldly in the direction of our dreams? It could be a problem caused by the internet.

Create credibility with your 'About' page
December 2011
Are you listed on a yoga studio website without a surname? Learn how to create credibility with a wowing About page.

How to avoid social media shrinking your list
November 2011
Treat Twitter different from Facebook different from email and you'll build your email list rather than shrink it.

How Twitter can help your yoga business
October 2011
Twitter and yoga could be a perfect match for this little bird which tweets above its weight.

Is the yoga sector consuming itself?
September 2011
As the number of yoga teacher training courses continue to burgeon, consider diversifying your income, finding a niche, and offering real value to students.

Why you don't need to worry about competition
August 2011
Focusing on your strengths, widening the wellbeing market, and finding your niche will make competition irrelevant.

How to maximise your spend on online advertising
July 2011
So you’ve spent a small fortune on Google AdWords, Facebook ads, or other advertising online and your website statistics are up. But where are you sending visitors?

Too many, too much & not enough (ideas, time & skills)
June 2011
Too many ideas requiring too much time and money? Apply dharana, one-pointed attention, and give your energy to the ideas that matter.

Write it right and reel them in
May 2011
Break through the noise online and communicate clearly by writing to your audience and adapting your message to your medium.

Deal or no deal?
April 2011
With discount deal sites on the rise, it’s timely to learn the lessons of successful (and unsuccessful) deal promotions.

How to get your emails read
March 2011
Increase your readers with catchy headings and avoid being ignored, caught in Spam, or trashed.

Why you need more Facebook-time in 2011
February 2011
Facebook continues its upward trajectory, so follow these rules of engagement to get the most out of ‘Face-time’.

Success by design
January 2011
Keep your business resolutions with reflection, planning, timelines and follow-through.

The web goes local with small biz services
December 2010
The latest online trend of geo-tagging means more publicity for small businesses by locals close enough to care.

Yoga fads and trends
November 2010
Take the best and leave the rest of yoga fads and fashions by honouring the precept of 'do no harm' while remembering not to take things too seriously.

Spreading your message far and wide
October 2010
Get the most bang for your buck when you write or commission a writer by disseminating your writings far and wide.

Balancing effort and ease in marketing
September 2010
Find balance in your marketing efforts by getting out of the way and letting your fans endorse you.

Learning to let go in order to grow
August 2010
Concentrate on what you do best and outsource the rest.

Sharing on the internet is marketing
July 2010
Sharing a sample of your goods or services over the internet helps you meet new prospects and educate people on what you do.

How email is different
June 2010
Your email database have given you permission to market to them. Treat them with respect and show your appreciation.

How to impress web visitors and search engines
May 2010
Putting your web visitors first not only brings repeat visitors, but turns visitors into customers and helps you rank well on search engines.

Knowing when to act slow and when to act fast
March 2010
Building an online community takes time and commitment, but there are many other tasks that benefit from acting fast.

Something to say or just somewhere to say it
February 2010
Start a conversation, but only if you can commit.

Ask and you shall receive
January 2010
Clarity of purpose means you are halfway there.

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